Blog

All Blog Posts

10 eCommerce Metrics and KPIs You Must Measure in 2023

February 4, 2023

To ensure the success of your eCommerce venture, it is a good idea to track the metrics that have the most impact on your store. It is not enough to measure the total sales at the end of the month. You need to focus on some eCommerce metrics and key performance indicators (KPIs) to effectively build your business.

Getting High Traffic but No Sales? Know the Reasons

January 25, 2023

One of the main reasons for poor sales instead of driving high traffic is visitors fail to find what they're looking for. Let's look for the reasons behind it.

High-Converting Landing Pages for Ecommerce

January 20, 2023

eCommerce landing pages are important for conversions. Learn the best practices for eCommerce landing pages with this comprehensive guide.

WhatsApp Marketing Campaign Ideas in 2022

January 18, 2023

Marketing campaigns are crucial to boost sales in your eCommerce store. Learn how to curate effective WhatsApp marketing campaigns with this guide.

Inspiring E-commerce Call to Action Phrases and Why They Work

January 11, 2023

You’ve made a pretty decent-looking website, the products are arranged properly, it's easy to navigate and overall, everything looks great. So, why are more customers not making purchases? What is your website lacking? It could be that visitors have a hard time figuring out what they must do because your website is missing a clear call to action button.

How to Set the Best Prices for your eCommerce Store in 2022

January 11, 2023

Pricing is one of the most important aspects of eCommerce stores. Learn how to set proper prices for your products with this quick guide.

Why does an eCommerce Store need Multi-Channel Attribution

January 11, 2023

Multi-channel attribution is vital for understanding customer journeys and behavior. Learn the importance of multi-channel attribution with this guide.

How to Set Up a Facebook Ad Funnel for eCommerce Products

January 4, 2023

Creating ad funnels for Facebook is crucial for running eCommerce ad campaigns. Learn how to set up Facebook ad funnels with this step-by-step guide.

The Beginner's Guide to Keyword Research for Ecommerce

December 28, 2022

With all of the algorithm updates rolled out by Google time after time, there is only one thing that has stayed consistent for all marketers who want to make sure their websites are optimized for searches- keyword research.

How to Create Lookalike Audiences on Facebook and Google Ads

December 12, 2022

Creating lookalike audiences is a significant aspect of running eCommerce ad campaigns. Learn how to do the same with this detailed guide.

Here is How You Can Recover Abandoned Carts and Revenue

December 2, 2022

Ecommerce brands lose $18 Billion in revenue each year due to Cart Abandonment- here are some strategies so that you dont become a part of that statistics.

Google Ads vs Email Marketing | Which One Should You Pick?

December 1, 2022

Google ads are more intent driven. On the other hand people whom you sent emails may not need to be in the market you provide services. Read more

Email Preheaders: Definition, Best Practices & Examples

December 1, 2022

Email preheaders are a line of text visible after the subject line in an email inbox. It primarily gives an idea of the email's content & helps to boost ROI.

Doing Email Marketing the Right Way (the Ultimate Guide)

December 1, 2022

Top challenges of email marketing demystified

Shopify vs Shopify Plus: What are the Key Differences

November 25, 2022

Unable to choose from Shopify Vs Shopify Plus. Here is a detailed guide on the differences between these two. Read more & decide which one is better for you.

Holiday Marketing Ideas for Black Friday to Boost Ecommerce Sales

November 17, 2022

Increase your profits with effective holiday marketing ideas to boost sales in your eCommerce company. Keep reading to learn more.

8 WhatsApp Marketing Best Practices (With Example)

November 17, 2022

Leverage your WhatsApp marketing and boost sales with these effective WhatsApp marketing best practices. Learn more about in this article.

Here is How To Write Win Back Emails Like a Pro

November 16, 2022

In a customer win back campaign, emails are sent to customers who made purchase from you before or subscribed but now stopped email opening for re-engagement.

Everything You Need to Know About Email Marketing Automation

November 8, 2022

Email marketing automation enables you to send triggered or timed emails to your prospects or customers from your email list. Learn more about it here.

Best Ways of Email Segmentation for Better ROI

November 1, 2022

Segment your email list to personalize your marketing messages for higher conversions & take your email marketing campaign to the next level. Learn more.

The Ultimate Guide to Mobile Commerce for Better Conversion

October 31, 2022

Mobile commerce is an essential platform for online store owners today. It involves buying or selling & services through mobile phones or tablets. Read more.

Facebook Retargeting: 6 Killer Strategies for Ecommerce

October 31, 2022

Facebook retargeting uses existing data and allows retargeting audiences who have interacted with your brand in some way and convert them to potential buyers.

Important Customer Retention Metrics to Look At

October 17, 2022

Customer Retention Metrics are variables used to measure the percentage of customers that one's business has managed to retain over a certain period of time.

How To Use Ads For Shopify Success

October 17, 2022

Learn how to sync google & facebook ads to funnel larger audience to your Shopify Store and grow your online business

7 Best Customer Retention Strategies for Ecommerce Stores

September 21, 2022

Customer retention strategies enable an organization to keep their customer stay with them and continue to purchase again and again from your brand

How Gaelle Cosmetics used AI Campaigns to boost repeat sales by 200%

Phew! It’s getting hot in here. And rightfully so as summer’s nearly a knockin’.

Read case study

Glish Enjoys over 30% revenue from emails

A/B testing emails is a process in which two different versions of the same email are sent to subscribers.

Read case study

How Pup Science Grew Their Repeat Sales on Auto-Pilot

The updated Ios 15 had a major impact on email open rates which has hindered the ability to analyze email marketing.

Read case study

How A Shopify Plus Store improved M-o-M email revenue by 100% with ShopAgain

Abandonment cart emails are an easy way to give customers another chance and increase your conversion rates.

Read case study