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7 Smart Writing Tips For Crafting Texts

Published on:
July 18, 2022

Crafting and Structuring Texts

Writing texts isn't as simple as stringing together some grammatically-correct sentences and sending them to your audience — although it certainly helps if you have those skills! Crafting and structuring texts requires more than that; it requires you to consider the overall tone, where your text will appear, pay attention to the style, and much more. This article will give you some useful tips on how to write and structure your texts so that they are more successful in achieving your goals and engaging your readers.


7 best tips for crafting effective texts

The following are the top 7 strategies for writing great text messages:

1. What's the objective

2. Who are you targeting

3. What lines up the text flow

4. Set the timing and frequency

5. Keep it short, keep it simple, and keep it clear!

6. Always incorporate a Call to Action

7. And finally: Measure, track and report


What's the objective

Every great campaign starts with a clear objective. The early objective definition will help you make key decisions as you prepare for the campaign. What are you trying to achieve? Who is your target audience? What message do you want to send? Once you have answers to these questions, you can start crafting the perfect text.



Who are you targeting

Some marketers use personas to define their target audience. This will help you understand how to communicate your message in a way that resonates with them. Keep your audience in mind when crafting your text, and consider what would appeal to them. Use strong verbs and an active voice to keep your writing engaging, and be sure to proofread for errors before hitting send.


What lines up the text flow

Your text message campaign relies on triggers to get people to act. Decide what those triggers are, and then craft your message around them. In the Perfect Text example below, we've already used congratulations in the first sentence to set up a celebratory tone for the following sentence:

Fantastic! You just signed up for our text message tips newsletter! As a special bonus, we'll send you our best texting tricks immediately so you can learn how to text confidently.


Set the timing and frequency

Before you start writing, it's important to determine the start and finish dates for your project and the number and frequency of texts. This will help you stay on track and ensure your project is completed on time. It's also important to consider who your audience is and what they need from you. Keep these things in mind as you craft your message.


Keep it short, keep it simple, keep it clear!

These are the three things you should always bear in mind when crafting text:

1. Keep it short: Too much text can be overwhelming, so keep your message concise.

2. Keep it simple: Use easy-to-understand language that your reader can follow without getting lost.

3. Keep it clear: Make sure your message is unambiguous and easy to interpret.


Incorporate a Call to Action

No matter what type of text you're writing, it's important always to incorporate a call to action. This encourages your reader to take action, whether it's clicking on a link, signing up for a newsletter, or making a purchase.


Measure, track and report

You have excellent options for measuring responses and tracking effectiveness. You can use A/B testing to see which message tips or text message tricks work best with your audience. You can also track how many people click through to your website or blog from your texts. And, of course, you can always use CRM or text messaging software to measure, track, and report to check on how well your campaign is performing.


Crafting Text Message Sequence: Why is it Important

You might be wondering why crafting a text message sequence is important. After all, can't you wing it?

Well, kind of. You could send out a series of random messages and hope that your recipients will read them and respond accordingly. But there's no guarantee that they will.

A better approach to text messaging is to think of it as a mini-conversation. You want to keep the recipient engaged by sending interesting and informative messages. At the same time, make sure you're not overwhelming them with too many messages at once. Send out messages in small doses - one or two at a time. And remember to follow up if they don't reply!


Word Of advice: Retention Is the New Growth

A lot of businesses focus on growth. But what's the point of acquiring new customers if you can't keep the ones you have? In today's business climate, retention is the new growth.

 Retention is important because it makes your business more predictable. If you have a strong retention rate, you know that at least x number of customers will return and spend money with you again.

This means that there's no guessing involved when it comes to marketing budgets or other customer-related expenses. You know exactly how much money to invest in marketing to reach your goal of x number of new customers per month. When new customers are all that matters, however, it can be hard to stay on track with your retention strategy—and easy to let slip for things like social media or PR efforts. If you want to grow your business efficiently, ensuring retention is just as important as getting new customers.


Frequently Asked Questions


How can you make your text effective?

1. Keep your message clear and concise - get straight to the point.

2. Make sure your text is well structured- use headings, subheadings, and bullet points to break up chunks of text.

3. Be consistent with sentence structure; you don't want to mix sentence patterns within a paragraph or between paragraphs (e.g., starting sentences with I or You).


Which is the correct sequence to send SMS using built in SMS application?

1. Start by opening the built-in SMS application on your phone.

2. Enter the recipient's phone number in the "To field."

3. Type your message in the "Message field."

4. When you're finished, tap Send.

5. Repeat these steps for each additional text message you want to send.


How do you get feedback on a sent message?

One way to get feedback on a sent message is to ask the recipient if they understood the message and if they have any questions. Another way to get feedback is to wait for a response from the recipient.


How do you make a text list?

Start by brainstorming what points you want to hit to make a text list. Once you have your main points, start with an introduction that will grab the reader's attention. After the intro, make each point its section with a strong headline. Finish up with a conclusion that sums up your main points.