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Product Recommendation Email: Best Practices, Examples & More

Published on:
July 12, 2022

Product Recommendation Email Best Practices

It’s important to give your readers great content and useful information, but it’s also important to help them solve their problems and make their lives easier. While you may be trying to sell a product or service, chances are you can recommend something else that does the same thing—and better—for someone else in the process. And that means that, with the right product recommendation email best practices, you can profit from your expertise while helping your customers do the same. Here are some tips on how to do that in your next product recommendation email campaign.


Product Recommendations Emails Examples

Using well-timed, relevant product recommendations in your email marketing campaigns is a great way to guide customers in the right direction.

Email recommendations have been shown to boost click-through rates by 300% or more, making them a tried-and-true method of increasing traffic to your e-commerce site and increasing average purchase value.

Here are five examples of how you may implement product recommendations into your email marketing approach. 


Browsing History Email

A browsing History Email is an email sent to a customer that contains information about products they have viewed on a website. This type of product recommendation email can be highly personalized and relevant to the customer, which makes it an effective way to encourage customers to purchase items they may be interested in. However, there are a few best practices to keep in mind when creating a product recommendation email template or product recommendation email examples.

The first is to make sure you only include products the customer has looked at but not purchased.


Another tip for product recommendation email is to limit how many products you include per page; you want your message to be concise and not overwhelming.


Personalized Newsletter

A personalized newsletter is a great way to keep your customers updated on your latest products and services. By using a product recommendation email template, you can easily create a professional-looking email that will engage your customers and encourage them to click through to your website.

Here are some tips to get you started: It's best to provide 3-5 recommendations per email (don't overload the customer with too many options).

-Try not to send too many emails in one day; this could annoy your customers. Sending 1-2 emails per week is a good idea.

-Make sure the products you recommend are relevant and applicable for the season/time of year they're being sent out.


"We Miss You" Email

A "We Miss You" email is a product recommendation email sent to customers who haven't interacted with your brand recently. The goal of this email is to get customers re-engaged with your product.

Below are some product recommendation email examples for sending to inactive customers.

1. Hey! I hope you're having a great day! Check out our newest collections.

2. I wanted to make sure you saw this limited-time offer.

3. This weekend only, all items are on sale!

4. We miss you! Here's what we've been up to lately.


Abandoned Cart Email

An abandoned cart email is another product recommendation email example that is sent to customers who have added items to their online shopping cart but have not completed the purchase. These emails usually include a reminder of the items left in the cart as well as a special offer or discount to encourage the customer to complete their purchase. The goal is to get these potential buyers back on your site and complete the sale.

There are many different types of abandoned cart emails, including 3-day follow-up, 7-day follow-up, 14-day follow-up, and 21-day follow-up. The choice of which one you send will depend on how much time has passed since the initial visit and what promotions you are running at that time.


Post Purchase Email

A post-purchase email is an email sent to a customer after they have made a purchase. The purpose of these emails is to increase customer satisfaction and loyalty and encourage customers to buy again. To do this, post-purchase emails should be personalized, relevant, and timely. There are many ways to make your emails personalized—by including their name in the subject line, sending them on special occasions, or asking for feedback from them.


Focusing on what your customers want can help you be more relevant with your content. Customer retention is also vital for a business, so it’s important that you send out timely post-purchase emails – just make sure not to bombard people with too many at once! 


Here are some tips for writing best Post Purchase Emails.


Why Product Recommendation Emails are Important for your Business

It is crucial for a business as it provides a way to increase customer engagement, boost sales, and improve customer retention. By sending personalized recommendation emails to your customers, you can encourage and recommend them to purchase items they may not have otherwise considered. Additionally, product recommendation emails can help you upsell and cross-sell products to customers who are already interested in what you have to offer.

There are several best practices that should be followed when crafting these types of emails to ensure maximum impact on the customer:

One practice is to include an incentive, such as free shipping or free returns, so that the potential customer has something more to look forward to and

The second-best practice is to send out multiple emails with different offers so that each one doesn't feel like spam. You should also avoid using cliche phrases like "our most popular" because they will likely come across as disingenuous. You can also use this email opportunity as an opportunity to educate your ecommerce customers about new trends or newly available products through blog posts or links back to your website.

Frequently Asked Questions

What is a product recommendation email?

A product recommendation email is an email in which a company recommends a product or service to a customer. These emails can be sent to customers who have already purchased from the company, or to potential customers who may be interested in the product.

What is personalized recommendation?

Personalized recommendations are a great way to show your customers that you know them and care about their individual needs. By taking the time to recommend products that are specifically tailored to them, you can create a strong relationship based on trust and loyalty.

What are ecommerce recommendations?

Ecommerce recommendations are personalized suggestions for products or services that a customer might be interested in, based on their previous purchase history or browsing behavior.