Shopify SEO Guide: 10 Easy Tips to Increase Organic Traffic
Why You Should Choose Shopify Ecommerce for Your Online Store
Shopify is an eCommerce platform that enables you to have an online store and sell. Besides being quick, easy, and convenient, Shopify eCommerce stores can be tailored to your custom requirements. You can sell anything from physical products and services to memberships, subscriptions, and classes.
Shopify offers in-built SEO (Search Engine Optimisation) features that do not require real coding experience, making it a top recommendation for eCommerce stores.
Working on SEO from day 1 itself is highly important for eCommerce sites. In this article, we will be your guide in increasing organic traffic for your business.
Shopify SEO Tips to Increase Organic Traffic to Your Online Store
Let us discuss 10 easy tips to improve SEO scores for your online business that will help you to reach out to more people:
Create a Logical Site Structure
Your site's structure will determine how easy it is for the users to navigate. Follow a simple but effective structure. You can add collections wherever required. The purpose of all of these activities is to make the online store look more organized and offer seamless navigation for the user to make the purchase easily.
Perform In-depth Data Driven Keyword Research
Keyword research has evolved over the years. It is recommended to use more specific long-tail keywords to get quality SEO rankings, instead of focusing on very generic short-tail keywords that have a lot of traffic and competition. Google Keyword Planner, Bing Keyword Research, and Ubersuggest are some useful tools to perform in-depth keyword research.
Optimize Your Titles, Meta Descriptions & URLs
The titles and the meta descriptions are of paramount importance in feeding useful information to the Google web crawlers and in increasing the chances of ranking higher on search results.
They should include keywords that describe what the page content is all about. Using permalinks that are short, descriptive, and do not include stopping words helps.
Ensure Your Site Speed Is Optimized
Sophisticated tools are available online to help you check the speed of your website and to make improvements if needed. GTmetrix and SEMrush will give you a breakdown of the site's performance based on important parameters like page load speed, and first byte, amongst others.
Fix Duplicate Content Issues
Duplicate content is when the text on your site completely matches the text on another webpage on a website. It's the content that appears on more than one webpage. Though search engines like Google and Bing still overlook internal duplication of content, they heavily penalize online sites where the content has been copied from another website.
You can use tools to perform checks to evaluate the uniqueness of your content.
Optimize Product Pages and Descriptions
As already discussed, the title tag and the meta descriptions need to be based on the keywords related to the site content. Your product pages can be optimized to include dropdowns, collections, easy checkout and payment options. Try to have rich content like images, videos, and animations, but don't let these compromise on speed.
Build High-Quality Backlinks
Backlinks are basically other websites vouching for yours. It tells the search engines that other websites think you are offering valuable content. Therefore, it serves as a signal to the search engine that the website provides relevant content and deserves to rank higher in search results. Remember, quality over quantity, always.
Add Alt Text to Your Images
Gone are the days of using simple text on websites. Images, videos, and other rich content are preferred these days. Optimizing your images to load well on all devices is a good strategy to follow, especially after the rise of mobile phones among consumers.
Always use proper alt tags with keywords that are relevant to the images being used. This improves your rankings and accessibility for differently-abled persons. Avoid keyword stuffing in descriptions.
Start Blogging for Your Shopify Store
A good quality blog can get you a lot of organic traffic for your website while simultaneously improving the page and the domain authorities for you.
Content is king. If the content of your blogs is useful to the end users and is optimized for SEO best practices, it serves a dual purpose.
Optimize for Mobile
Mobile phones have changed the way consumers search for information on the web. With most users switching to mobile devices for their needs, marketers are presented with a huge opportunity.
Always make sure that the content on your site is checked for responsiveness on mobile devices before it goes live to ensure a good user experience.
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Frequently Asked Questions
How do I increase organic traffic on Shopify?
To increase organic traffic to your Shopify store, focus on creating website and blog content per the SEO best practices mentioned above. At the same time, keep your content relevant and up to date.
Is Shopify SEO-friendly?
Shopify has some basic SEO features that come in the default settings, but there is still a lot you can do if you want to go a step further in your SEO game. Be in it for the long haul.