Flows

Pre-Purchase Conversion Flows

Welcome Flow
First impressions matter. Welcome new customers to your community, tell them your brand story, and let them know they matter to you.
KEY STRATEGIES

Tell brand story

Set expectations

Send founder mail to develop personal connect

OBJECTIVES

Create lasting first impression

Familiarize users with the brand

Convert users

Abandoned Cart Flow
Employ the motto that no revenue gets left behind. Use this important flow to convert as many visitors into customers. 
KEY STRATEGIES

Tell brand story

Show brand and product reviews

Place an offer on cart

OBJECTIVES

Gently nudge the user to buy

Establish brand credibility

Generate revenue through sales

Post-Purchase Retention Flows

Thank You Flow
Let your customers know exactly how much you value them. Build your relationship with them by expressing how grateful you are to have them as customers. 
KEY STRATEGIES

Send a personal note of gratitude

Show them related products 

Give them a warm welcome

OBJECTIVES

Create a lasting first impression

Increase overall cart value

Make the user feel special 

Cross-Sell Series
Retention is about selling more to existing customers- it is easier and uses fewer resources. You already have a relationship with your customers, use it to show them products they will like. 
KEY STRATEGIES

Recommended related products

Show brand and product reviews

Offer users special discounts

OBJECTIVES

Convert the user again

Build a relationship

Make a sale

Purchase Anniversary
Nobody knows your customers better than you, and nobody values them more than you do. To them exactly how much they mean to you, celebrate their first purchase anniversary with your brand. 
KEY STRATEGIES

Express gratitude through a personal note

Show them related products

Offer an anniversary gift

OBJECTIVES

Increase sales

Build a relationship

Make the user feel valued

Winback Discount
Customers at the risk of churning should not be allowed to leave without a fight. Win them over once again using this flow. 
KEY STRATEGIES

Share updates about your brand

Show personalized recommendations

Offer attractive discounts

OBJECTIVES

Wake inactive users

Increase sales

Make users feel valued

Replenishment Flow
Retain your customers by offering recommendations on products they are about to run out of. Show them that you know them.
KEY STRATEGIES

Show personalized recommendations

Make an irresistible offer

Describe the product 

OBJECTIVES

Create a lasting relationship

Generate sales

Make the user feel known

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