Email Open Rate: Definition, Importance & Methods to Calculate
Understanding Email Open Rates
A well-crafted email campaign can do wonders for your business, from improving your customer engagement to building trust to driving sales. However, there’s one thing that you need to keep in mind when crafting your next email marketing campaign—open rates matter. If you don’t have high open rates, it’s unlikely that your emails will have much of an impact on your business. It’s important to understand what an email open rate really means and how you can increase yours.
The Importance of Email Open Rates
Your email open rate is a metric that tells you how many people opened the emails you sent in a campaign. This number is important because it gives you an idea of how successful your email marketing campaign was. A high open rate means that people are interested in what you have to say, while a low open rate could mean that your subject line wasn't effective or that your email list is outdated.
Helps Avoid the Spam Filter
Email marketing open rates can be tricky to understand. However, there are a few things you can do to help improve your chances of getting into the inbox and avoiding the spam filter.
First, always send your email marketing messages in plain text format so that they appear more like regular emails instead of being marked as junk mail.
Second, send your emails at a time when most recipients will be checking their emails, such as during the lunch hour or right before bedtime.
Finally, always include a compelling subject line with a clear call to action (CTA) so that readers know what they’ll get if they click on the link. Keep these tips in mind for better email marketing open rates!
Provides a Holistic View of Email Campaigns
Email marketing open rates provide a holistic view of email campaigns and their effectiveness. The open rate for email marketing is the percentage of people who open an email out of the total number of people who received it. The email marketing open rate is affected by a number of factors, including the subject line, the sender, the time of day the email is sent, and the content of the email.
For example, there are many things you can do to affect your marketing email open rate. Some tips include: starting your subject line with today's highlights, shortening emails, or avoiding spam filters by adding the proper information in the header. With these tips in mind, marketers should feel confident in sending out their next email campaign!
Email Open Rates Calculation
To calculate your marketing email open rate, take the number of people who opened your email and divide it by the total number of emails delivered and multiply it by 100. This will give you a percentage that you can use to compare the performance of your different email campaigns.
Email Open Rate = Number of Emails Read / Number of Delivered Emails ×100
Remember that this is not the same as your click-through rates (CTR), which is how many people clicked on an email link and followed through with an action.
Average Email Open Rates by Industry
Across all industries, the average email open rate is 20.94%. However, there are some notable differences by industry. For example, the electronics industry has an open rate of just 19%, business category: 20%, the computer software category: 20%, media category: 21%, internet, and telecom category: 21%, healthcare category: 21%, retail category: 23%, finance category: 23%, manufacturing category: 23%, while the real estate industry has an open rate of 26%.
So, what does this mean for your business? If you’re in an electronics-related business, you may want to focus on other marketing channels besides email. And if you’re in real estate, you may want to take a closer look at your email marketing strategy to see if there are ways to improve your open rates.
Frequently Asked Questions
What is a typical open rate for emails?
Open rates for email marketing can vary depending on the industry, but a typical open rate is between 20-30%. This means that out of every 100 people who receive your email, 20-30 of them will open it.
How are email open rates tracked?
The open rate for email marketing is the percentage of people who open an email out of the total number of people who were sent that email. Email open rates are tracked by adding a tracking pixel, which is a small and invisible image that is added to each email sent.
What affects email open rates?
The three main factors that affect email open rates are the subject line, the sender, and the time of day the email is sent. If you can optimize these three factors, you'll see a significant increase in your email open rates.